Predictive Analytics Services

Pitney Bowes MapInfo’s Predictive Analytics Group acts as a trusted advisor to the world’s leading brands, providing consultation and “ground truth” market knowledge to meet their location intelligence needs. While deliverables may include a software model or market study report, it’s our analytical expertise and professional services that are the keys to identifying the solution. Our market insights and industry expertise have helped retailers, insurers, telecom providers and financial services professionals make more profitable business decisions.

Predictive Analytics Services include:

• Predictive Analytics Models to predict performance drivers at new locations
• Strategic Market Planning to maximize performance
• Site Selection Research to assess sales potential before you invest
• Sales Transfer Studies to gauge impact of new locations on your network
• Territory Optimization Modeling for greater efficiencies
• Problem Store Analysis to understand and improve future store performance
• Store Budgeting to project fiscal year sales performance for individual units
• Multi-Channel Analysis to assess impact of Internet and catalog channels on sales and growth strategy
• Store Clustering Analysis to optimize store merchandising mix for each market
• Customer Profiling using your existing information or customer surveys
• Competitive Analysis of direct and indirect competition on sales
• Applied Research Report Packages, demographic/market reports bundled for value and convenience