Restaurant

Restaurant management, marketing and real estate professionals use location intelligence to gain actionable insights into their business, customers and markets. They rely on predictive analytics technology developed by Pitney Bowes MapInfo to select sites and markets for expansion. Our flexible solutions power decision-making across the enterprise, integrating location into existing Business Intelligence applications or through web services deployments. These advanced modeling solutions represent over 40 years of market research for the nation’s leading retailers and restaurants, distilled into powerful yet easy to use software, rich data and consulting services that contribute to our clients’ success.

Powerful tools for strategic real estate decisions:

Determine optimal sites for restaurant locations

• Target the best markets for growth
• Identify, analyze and rank sites for expansion
• Optimize ROI on site location decisions

Analyze markets with custom modeling solutions

• Develop customer and competitive profiles
• Integrate customer data, demographics and competitive data
• Create detailed, site-specific sales forecasts

Maximize market share and per-unit performance

• Improve underperforming restaurants
• Decide which restaurants to close, which to renovate
• Determine if a concept translates from one market to another
• Assess the role of site characteristics on sales potential
• Assess transfer impacts (cannibalization) and spacing strategies

Identify, target, and reach your best customers

• Create vivid demographic and lifestyle profiles
• Locate concentrations of productive customer segments
• Increase advertising and campaign response rates and sales

Pitney Bowes MapInfo Solutions for Restaurants:

Predictive Analytics Services - Advanced modeling and consulting

Predictive Analytics Solutions - Desktop, enterprise and online tools

Segmentation Data - Analyze neighborhood clusters to gain market share

Online Services - Web-based solutions for location intelligence

Business Intelligence - Enhance BI investment with location

Pitney Bowes MapInfo restaurant expertise

Pitney Bowes MapInfo is the leading global provider of location intelligence solutions. Top real estate, restaurant and retail firms, including half of the Top 100 U.S. retailers, count on Pitney Bowes MapInfo for extensive industry expertise, business and technical consulting, software and data. Visit our Predictive Analytics Services page to find out how Pitney Bowes MapInfo can help you transform your business with location intelligence.